William Barratt


Click here to email William Barratt

Having obtained a 2:1 degree in Business Studies during which William completed a year work placement at Torrie and Co. Stockbrokers (Edinburgh), William headed to London where he worked for Charles Stanley Stockbrokers for 7 years.

During his time in London William initially worked in the back office processing PEP and ISA paperwork, then as an Analyst and finally as an Assistant Stockbroker whilst he also conducted Investment Trust analysis and created an Initial Public Offering (IPO) desk. In William’s words:
“I will always be eternally grateful to Torrie and Co. and Charles Stanley who not only gave me an opportunity to hopefully ‘earn my spurs’ but helped me realise that I truly love stockbroking and the puzzles it presents on a daily basis”.
In 2007 William returned ‘home’ to Norfolk and the family business where in order for him to gain a understanding of the ‘nuts and bolts’ of the business he initially worked as a dealer. The natural progression was to then become an Advisor and eventually, in 2010, William took on a large proportion of his father’s book of clients, with a bias towards charities and families, many of which had been clients since his grandfather John and even great grandfather Legh were at the helm. That said, William reflects on his time in the dealing room (similar to the PEP and ISA department 6 years earlier) as the most important period in his stockbroking career:
“Advising clients can be challenging at times but the real heros in this office are our settlement and operational teams. The attention to detail, speed and fantastic service they provide to the Barratt and Cooke Advisors, which in turn we can pass on to clients, is something which makes me very proud”.
Though we remain traditional private client stockbrokers, Barratt and Cooke continues to move forward with technology, development and ongoing investment in the business. However, William is keen to explain that the traditional values and ethos which lie at the heart of the business come from phrases instilled in him by his grandfather such as the city motto “My word is my bond” and his father “I like to sleep soundly, as do my clients so don’t speculate, invest”. 
William pays tribute to his father, Charles, commenting that he has taken the business from 6 staff to almost 60; from the days of handwritten ledgers to dealing through screens; from the Privatisation ‘execution only dealing’ to discretionary portfolio management. Furthermore, unlike many of his contemporaries, Charles embraced the culture of compliance and MiFID II and indeed even passed a further tranche of stockbroking examinations with a distinction after his 60th birthday. All of the staff are hugely grateful for the legacy CWLB has created and William acknowledges they are certainly big boots to fill and is grateful that his father remains as a non-executive director in a reasonably active role. 
William finishes by saying “I am proud to have been appointed as Chairman and with my brother Sam (CEO), alongside our Board of both non-executive directors and key members of staff, we are excited about the next generation for Barratt and Cooke. We have an incredibly capable team, where communication with our clients is put at the forefront of our ethos, whilst the building blocks of portfolios having stood the test of time and we have the capability to adapt to change but without losing sight of our heritage. I can’t wait for the opportunity to develop the business further”.